Your True Nature branding

Your True Nature is a small business operating out of Malmö, Sweden, that helps people get in touch with their body, their mind and their soul. It is all about personal development and self-leadership with a spiritual touch. It is managed by life coach Towe Gustavsson who had a very active role and had immense care in the making of the brand.

The butterfly represents the transformation of oneself – the possibility that all of us have to transform ourselves and use our dreams to fly. It also calls to the butterfly effect, that small actions can become great changes within the self. Small dots on the edges of the butterfly’s wings hint the yin-yang dualism of life.


Your True Nature logo green Your True Nature logo purple Your True Nature logo black

Your True Nature business card green

Baby Dreamer – Liam

This baby boy had the stamina of a football player, the strength of a superhero, the skills of a pro DJ and the ubercoolness of an easy rider!

He is the second baby to be portrayed in this cooperation with the photographer Patrícia CanastreiroBaby Dreamer is a project that mixes photography and digital illustration to bring fun memories to the whole family.

Baby dreamer LR 01 football Baby dreamer LR 02 superman Baby dreamer LR 03 harley Baby dreamer LR 04 dj Baby dreamer LR 05 astronaut

Fruktsam graphical elements

Fruktsam is a local project aimed at facilitating to Lund citizens the picking up of public fruits by offering a harvest map, a harvest calendar, recipes, newsletters as well as guided tours and picking events. The site is running since September 2013 and is to work with contributions from the community. The project also hosts a study circle.

The edibles in the map are divided into four categories – fruits, nuts, herbs and berries. It’s a useful and fun geographical database for the Lund – and surrounding – communities. The graphical project was to design all the icons representing the different edibles, as well as all the interface elements such as the zoom buttons, the ruler and the layer menu elements.

The beautiful webmap base used by the developer team was this one by Stamen Studio. The coding and database design was done by Luísa Teixeira and Martin Nilsson, experts in geographical information systems. Find out more about this exciting local project and its creators – Teresa Rauscher and Ina Dodd – and also how to pick and prepare the edibles at Fruktsam belongs to the NGO ABC – Aktiva Insatser för människa och miljö (Active contributions for people and the environment) and is sponsored by Region Skåne and Lunds Kommun.

Fruktsam webpage mockup

Baby Dreamer

The 14-days-old baby girl stirred and kicked around a lot while Patrícia’s camera captured her crazy gymnastics. Then, with a little bit of help from digital illustration, this little girl’s dreams came to life. Suddenly she was riding a bike, playing the drums and crossing the finish line in a marathon.

Thus goes the story of the first baby to be portrayed in this cooperation with the photographer Patrícia Canastreiro. Baby Dreamer is a project that mixes photography and digital illustration to bring fun memories to the whole family.

Baby Dreamer ET marathon Baby Dreamer ET laboratory Baby Dreamer ET headphones Baby Dreamer ET drummer Baby Dreamer ET cyclist Baby Dreamer ET star