ooh Porto brand and stationary

ooh Porto is an innovative tourist service that provides customized tips and recommendations to visitors to the portuguese city of Porto. It’s a kind of local buddy who figures out what each individual visitor likes and recommends the most interesting options to visit, eat and have fun, based on their profile. The idea is all about personalized service.

Find out more at www.oohporto.com

The logo and corporate identity were thought to be part of the experience and the storytelling of the concept behind ooh Porto. the symbol represents a path that meanders around, shaping the type of the logo, before finally reaching the destination – a classical “X” to mark the spot. It can read as a map to your future journey in Porto, all the while you’re being amazed by all that you see.

The logo, brand and stationary were designed in cooperation with Eduarda Loureiro, designer.

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo


ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

Your True Nature branding

Your True Nature is a small business operating out of Malmö, Sweden, that helps people get in touch with their body, their mind and their soul. It is all about personal development and self-leadership with a spiritual touch. It is managed by life coach Towe Gustavsson who had a very active role and had immense care in the making of the brand.

The butterfly represents the transformation of oneself – the possibility that all of us have to transform ourselves and use our dreams to fly. It also calls to the butterfly effect, that small actions can become great changes within the self. Small dots on the edges of the butterfly’s wings hint the yin-yang dualism of life.


Your True Nature logo green Your True Nature logo purple Your True Nature logo black

Your True Nature business card green

K2Karta branding

The K2Karta logotype and stationary was a proposal for a start-up business that aims to deliver high-quality 3D buildings modeled with SketchUp apt for Google Earth publication to clients in the southern Sweden region

The project was led by Studio K2 Lund, a cultural association based in Lund, Sweden. The name K2Karta relates to the parent entity. The graphical elements in the Logo are the silhouettes of the two most emblematic buildings in Lund – the Domkyrka and the Forum – two buildings around 1000 years apart in history. The background shape relates to the globe. The proposal included logotype, business card and an A6 postcard for free distribution.


K2Karta logo blue  K2Karta logo white

K2Karta Postcard mockup

K2Karta Card mockup

Mikrohus 120 brochure

Huskraft is an architecture and construction office based in Lund, Sweden, that specializes in modular wooden construction. Mikrohus 120 is the first of a series of easy-scalable houses with a ready-made design, apt for family’s vacation or permanent housing.

The brochure aimed to promote Mikrohus 120 with final customers as well as land developers and contractors. It displays all the features that can be included in the house, as well as a fully detailed plan of both floors.

Mirkrohus 120 brochure cover Mirkrohus 120 brochure 02-03 Pages Mirkrohus 120 brochure 04-05 Pages Mirkrohus 120 brochure 06-07 Pages Mirkrohus 120 brochure 08-09 Pages