Oeiras youth housing campaign

Oeiras City Hall wanted to let their younger citizens about the youth housing policies and the historic town center buildings that are to be made available to these programs. While the buildings are being prepped, they need to be nicely dressed in some narrative illustrations. The concept here was to pair a trendy youngster with a vintage object in each illustration. “Something old, something new.”

A Câmara de Oeiras quis fazer saber, aos seus cidadãos mais jovens, sobre as políticas de habitação jovem, e os edifícios do centro histórico que estão a ser disponibilizados para estes programas. Enquanto os edifícios estão a ser preparados, precisam de estar bem vestidos com narrativas ilustradas. O conceito aqui foi juntar cada jovem com um objecto vintage em cada ilustração. “Algo velho, algo novo.”

Youth housing, affordable rent – A new life in the historical center

Author: Pedro Loureiro

I was born on the southwestern-most tip of Europe, in Lagos, Portugal. A childhood of legos and sandcastles led me to architecture school, but an adolescence of doodling drove me to sketching and later to illustration. I like to sketch, to travel and to chop vegetables into tiny manageable bits. I also like maps. The older the better!

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