ooh Porto is an innovative tourist service that provides customized tips and recommendations to visitors to the portuguese city of Porto. It’s a kind of local buddy who figures out what each individual visitor likes and recommends the most interesting options to visit, eat and have fun, based on their profile. The idea is all about personalized service.
Find out more at www.oohporto.com
The logo and corporate identity were thought to be part of the experience and the storytelling of the concept behind ooh Porto. the symbol represents a path that meanders around, shaping the type of the logo, before finally reaching the destination – a classical “X” to mark the spot. It can read as a map to your future journey in Porto, all the while you’re being amazed by all that you see.
The logo, brand and stationary were designed in cooperation with Eduarda Loureiro, designer.