ooh Porto brand and stationary

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

ooh Porto is an innovative tourist service that provides customized tips and recommendations to visitors to the portuguese city of Porto. It’s a kind of local buddy who figures out what each individual visitor likes and recommends the most interesting options to visit, eat and have fun, based on their profile. The idea is all about personalized service.

Find out more at www.oohporto.com

The logo and corporate identity were thought to be part of the experience and the storytelling of the concept behind ooh Porto. the symbol represents a path that meanders around, shaping the type of the logo, before finally reaching the destination – a classical “X” to mark the spot. It can read as a map to your future journey in Porto, all the while you’re being amazed by all that you see.

The logo, brand and stationary were designed in cooperation with Eduarda Loureiro, designer.

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

 

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

ooh Porto, design, tourism, Porto, Oporto, Portugal, logo

Author: Pedro Loureiro

I was born on the southwestern-most tip of Europe, in Lagos, Portugal. A childhood of legos and sandcastles led me to architecture school, but an adolescence of doodling drove me to sketching and later to illustration. I like to sketch, to travel and to chop vegetables into tiny manageable bits. I also like maps. The older the better!

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