Your True Nature is a small business operating out of Malmö, Sweden, that helps people get in touch with their body, their mind and their soul. It is all about personal development and self-leadership with a spiritual touch. It is managed by life coach Towe Gustavsson who had a very active role and had immense care in the making of the brand.
The butterfly represents the transformation of oneself – the possibility that all of us have to transform ourselves and use our dreams to fly. It also calls to the butterfly effect, that small actions can become great changes within the self. Small dots on the edges of the butterfly’s wings hint the yin-yang dualism of life.