Your True Nature branding

Your True Nature logo green

Your True Nature is a small business operating out of Malmö, Sweden, that helps people get in touch with their body, their mind and their soul. It is all about personal development and self-leadership with a spiritual touch. It is managed by life coach Towe Gustavsson who had a very active role and had immense care in the making of the brand.

The butterfly represents the transformation of oneself – the possibility that all of us have to transform ourselves and use our dreams to fly. It also calls to the butterfly effect, that small actions can become great changes within the self. Small dots on the edges of the butterfly’s wings hint the yin-yang dualism of life.


Your True Nature logo green Your True Nature logo purple Your True Nature logo black

Your True Nature business card green

Author: Pedro Loureiro

I was born on the southwestern-most tip of Europe, in Lagos, Portugal. A childhood of legos and sandcastles led me to architecture school, but an adolescence of doodling drove me to sketching and later to illustration. I like to sketch, to travel and to chop vegetables into tiny manageable bits. I also like maps. The older the better!

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